Imus Flames Out

Until April 4, most people wouldn't have mentioned Don Imus and women's college basketball in the same sentence ... but, on that day, the radio talk show host referred to the players on the Rutgers team as "nappy-headed hos." He said the inflammatory remark was a failed attempt at humor, but he forgot the cardinal rule of comedy: jokes are supposed to be funny, not hurtful.
Imus' comments were immediately condemned by individuals and groups alike, from civil rights activists (Jesse Jackson and Al Sharpton) to advocacy organizations (National Association of Black Journalists and National Organization for Women). But what really sparked his downfall wasn't public outrage -- it was the almighty dollar. (Full disclosure: I'm a member of one of the organizations that called for his dismissal.)
General Motors, American Express, Sprint Nextel, Staples, and Procter & Gamble pulled advertising revenue from Imus' show. As if that wasn't bad enough, Cal Ripken Jr. canceled his appearance on the program. These factors meant it was only a matter of time before MSNBC and CBS Radio dropped Imus from their airwaves.
The cable television network yanked his simulcast on April 11, and the radio programmer fired him less than 24 hours later. As much as I want to applaud those media outlets for their decision, I suspect they took such action because of financial pressure -- not moral indignation. Imus had a history of making offensive statements, so the hand-wringing over his latest imbroglio seemed disingenuous. (His original punishment was a two-week suspension to be served beginning next week.)
I don't condone what Imus said ... but I don't believe taking his job away will change his mindset, either. Given his standing in the broadcasting community, I wouldn't be surprised if he lands a gig on satellite radio after the controversy dies down. Whatever happens, it should be noted that those who have access to public airwaves have a responsibility to choose their words carefully. If nothing else, radio personalities will think twice before spewing vitriol for cheap laughs.